Paid ads & attribution
Paid search and social basics: budgets, creative tests, and honest measurement.
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Google Ads vs SEO for local NZ services: how they complement
Google Ads vs SEO for local NZ services: how they complement — practical notes for NZ SMEs on NZDH.net.nz.
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Setting a paid search budget when you are still learning
Setting a paid search budget when you are still learning — practical notes for NZ SMEs on NZDH.net.nz.
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Landing page message match: reducing wasted ad clicks
Landing page message match: reducing wasted ad clicks — practical notes for NZ SMEs on NZDH.net.nz.
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Conversion tracking and offline conversions (introductory view)
Conversion tracking and offline conversions (introductory view) — practical notes for NZ SMEs on NZDH.net.nz.
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Search terms reports: turning queries into negative keywords
Search terms reports: turning queries into negative keywords — practical notes for NZ SMEs on NZDH.net.nz.
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Local campaigns vs generic search: intent differences that matter
Local campaigns vs generic search: intent differences that matter — practical notes for NZ SMEs on NZDH.net.nz.
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Remarketing without annoying your local audience
Remarketing without annoying your local audience — practical notes for NZ SMEs on NZDH.net.nz.
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Meta ads for SMEs: minimum viable creative testing
Meta ads for SMEs: minimum viable creative testing — practical notes for NZ SMEs on NZDH.net.nz.
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Agency vs in-house vs hybrid: procurement basics
Agency vs in-house vs hybrid: procurement basics — practical notes for NZ SMEs on NZDH.net.nz.
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Seasonality and promotional calendars for NZ businesses
Seasonality and promotional calendars for NZ businesses — practical notes for NZ SMEs on NZDH.net.nz.
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Brand defence search: when to bid on your name (and when not to)
Brand defence search: when to bid on your name (and when not to) — practical notes for NZ SMEs on NZDH.net.nz.
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When to pause spend: diagnosing a broken funnel fast
When to pause spend: diagnosing a broken funnel fast — practical notes for NZ SMEs on NZDH.net.nz.