Analytics & measurement
Useful metrics, clean tracking, and reporting owners can actually act on.
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Choosing metrics that match your business model (not vanity charts)
Choosing metrics that match your business model (not vanity charts) — practical notes for NZ SMEs on NZDH.net.nz.
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Google Analytics 4 vs alternatives for NZ SMEs (decision framing)
Google Analytics 4 vs alternatives for NZ SMEs (decision framing) — practical notes for NZ SMEs on NZDH.net.nz.
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Event tracking for calls, forms, and brochure downloads
Event tracking for calls, forms, and brochure downloads — practical notes for NZ SMEs on NZDH.net.nz.
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UTM hygiene: campaign naming conventions that survive reality
UTM hygiene: campaign naming conventions that survive reality — practical notes for NZ SMEs on NZDH.net.nz.
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Attribution limits: why last-click is not the whole story
Attribution limits: why last-click is not the whole story — practical notes for NZ SMEs on NZDH.net.nz.
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Weekly dashboards worth five minutes of owner attention
Weekly dashboards worth five minutes of owner attention — practical notes for NZ SMEs on NZDH.net.nz.
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Sampling, thresholds, and why reports change at higher traffic
Sampling, thresholds, and why reports change at higher traffic — practical notes for NZ SMEs on NZDH.net.nz.
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Consent mode and analytics configuration: an operational overview
Consent mode and analytics configuration: an operational overview — practical notes for NZ SMEs on NZDH.net.nz.
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Connecting ad platforms to analytics without double counting
Connecting ad platforms to analytics without double counting — practical notes for NZ SMEs on NZDH.net.nz.
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Data quality checks after a website migration
Data quality checks after a website migration — practical notes for NZ SMEs on NZDH.net.nz.
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Exporting and owning your analytics history
Exporting and owning your analytics history — practical notes for NZ SMEs on NZDH.net.nz.
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When spreadsheets beat an overbuilt measurement stack
When spreadsheets beat an overbuilt measurement stack — practical notes for NZ SMEs on NZDH.net.nz.