Weekly dashboards worth five minutes of owner attention

Short answer: Build a dashboard you will actually open—five numbers, week-over-week context, and one “so what” action—not 40 charts nobody owns.

Consistency beats sophistication for NZ owner-operators.

A starter set

• Qualified leads or orders
• Top landing pages by conversions
• Paid spend and CPA (if ads run)
• Site health: 404 spikes or checkout errors

Ritual beats tooling

Same weekday, same coffee, same questions: what changed, what experiment is running, what do we stop doing?

Escalation triggers

Define simple thresholds—CPA +30% week on week, conversion −20%—that force a deeper dive instead of hope.

Frequently asked questions