Short explainer videos on a budget (planning and script basics)

Short answer: Plan 45–90 second explainers with hook, problem, three beats of solution, proof, and one CTA—film on a phone with decent audio and light; bad sound kills credibility faster than imperfect video.

Videos can rank in universal results and lift dwell time when embedded well.

Script skeleton

• Hook: name the audience and pain in 5 seconds.
• Teach: one insight they can use even if they do not buy.
• Proof: quick visual or stat.
• CTA: single next step.

Production minimums

External mic, quiet room, face or product lighting, stable tripod. Captions required for accessibility and silent scrolling.

Distribution

Host on YouTube with clear titles; embed on relevant service pages with surrounding text context.

Frequently asked questions