Sensitive categories and when to escalate to professional advice
Short answer: Health, finances, children, and criminal history categories (among others) raise the stakes for collection, storage, and marketing use—get professional privacy advice before improvising.
Generic website articles cannot replace counsel when you are unsure.
Signals you should escalate
- Clinical or therapeutic data on a consumer-facing site.
- Biometrics or ID document uploads without a clear security story.
- Automated decision-making that affects individuals materially.
Technical hygiene still helps
MFA, encryption in transit, access controls, and minimisation support any legal strategy—they are not optional extras.
Marketing restraint
Sensitive inferences belong out of remarketing lists and lookalike uploads. Platform policies and law overlap here—mistakes are expensive.
Frequently asked questions
Are accountants and bookkeepers “sensitive”?
Financial data can be sensitive in context—treat client portals seriously.
Can we store voice notes from customers?
Assume yes as personal information—secure storage, retention, and purpose limits apply.