Seasonality and promotional calendars for NZ businesses

Short answer: Map school holidays, public holidays, weather-driven demand, and industry peaks—then stage creative, budgets, and stock before the spike, not during the panic.

Search and social costs often rise in peaks; early prep preserves margin.

Build a one-page calendar

• Revenue peaks/troughs from last year’s data, honestly adjusted.
• Content shoots and deadlines 4–6 weeks ahead of need.
• Organic publishing aligned so pages are indexed before demand hits.

Promo hygiene

Expiry dates, T&Cs, and landing page banners should match ad copy—customer disappointment hurts reviews and Quality Score.

Off-season strategy

Invest in lists, creative testing, and site speed when auctions cool—emerge stronger next cycle.

Frequently asked questions