Seasonal updates that keep evergreen pages useful

Short answer: Add dated seasonal modules to evergreen pages—winter tips for insulation installers, EOFY notes for accountants—without rewriting the whole URL each year.

Freshness signals relevance to users and search.

Lightweight update habits

• Annual review date visible when the topic is time-sensitive.
• Swap hero examples quarterly if feasible.
• Check stats and links for rot.

Avoid churn

Do not create “2025” clones of “2024” pages unless there is lasting reason—update in place when possible.

Measurement

Note when updates ship; watch rank and CTR changes a few weeks later before judging.

Frequently asked questions