RFP mistakes that inflate website quotes

Short answer: Vague RFPs force agencies to price risk buffers—clarity on scope, content readiness, and integrations keeps quotes honest.

NZ procurement templates copied from enterprises often ask for “world-class UX” without defining a single measurable outcome.

Mistakes to avoid

• Hiding budget—ranges save everyone time.
• Assuming content is “just copy-paste” when it needs writing and photography.
• Twelve mandatory meetings before scope is understood.

What helps agencies quote tightly

Prioritised goals, example sites you like (with reasons), integrations list, and who approves launches.

Evaluate proposals fairly

Compare assumptions, support periods, and ownership of IP—not only headline dollars.

Frequently asked questions