Product photography standards that reduce returns

Short answer: Accurate photos and size context cut “not as described” returns—lighting and scale references beat artsy blur for ecommerce.

NZ online shops competing with in-store touch need honest colour, texture, and dimension cues.

Standards

• Consistent background or lifestyle shots—pick a system.
• Multiple angles; zoom on details that drive purchase decisions.
• Include a common object or diagram for scale where sizes confuse.

Accessibility

Meaningful alt text describing material and colour—not keyword spam.

Workflow

Batch shoots; name files to map to SKUs; compress for web without muddying detail.

Frequently asked questions