Multisite vs separate installs for related NZ brands

Short answer: WordPress Multisite shares one codebase and user table—great for tightly related sites; separate installs isolate risk and simplify some hosting.

NZ franchise or multi-brand groups should decide based on who maintains plugins, how separate billing and permissions must be, and blast radius if one site is compromised.

Multisite advantages

• Central updates for shared code.
• Shared users across properties when appropriate.

Separate installs advantages

Cleaner backups per brand, simpler permissions, and fewer “one bug takes down everyone” incidents.

Migration reality

Splitting a multisite later is painful. If brands might be sold independently, separate installs often age better.

Frequently asked questions