Speed & performance

Lazy loading without wrecking Largest Contentful Paint

Updated 2026-04-11 · Practical guide for NZ small businesses

Short answer: Lazy-load below-the-fold images—not your LCP hero—otherwise you delay the metric that Core Web Vitals emphasises.

WordPress adds lazy loading by default in many setups; combine with theme decisions so the top visible image loads eagerly.

Rules of thumb

  • Mark the largest above-the-fold image fetchpriority="high" where appropriate.
  • Keep lazy loading for galleries and footers.
  • Test LCP element in Search Console and lab tools after changes.

Common mistakes

Carousels that lazy-load the first slide, or fonts delaying text rendering while waiting for invisible images.

Measuring

Compare field data over weeks—single-day lab scores lie.

Frequently asked questions

Should we lazy-load iframes?

Often yes for embeds below the fold—test embeds that are critical to LCP.

Do native lazy attributes replace JS libraries?

Many cases yes—simplify where browser support matches your audience.