Internal linking for local service pages (NZ-friendly patterns)

Short answer: Internal links tell Google and visitors how your service pages relate—especially city + service combinations for NZ local businesses.

Good internal linking is not “more links everywhere”. It is a small set of predictable paths: from overview pages to specific services, between related services, and from proof content (case studies) back to contact or quote pages.

Patterns that work for NZ tradies and local services

• Hub and spoke: one clear page per main service; link related services in a short “Related” block.
• Location clarity: if you serve multiple towns, link in plain language—avoid dozens of near-duplicate suburb pages unless each truly adds value.
• Footer discipline: keep footer links to genuinely useful pages, not every keyword variant.

Anchor text: descriptive, not spammy

Use anchors that help a scanning user: “emergency plumbing in Hamilton” beats “click here”. Avoid repeating the same anchor to many different URLs—that confuses both people and search engines.

Quick audit you can do in an hour

Pick your top five money pages. For each, list pages that should logically point to it. Add missing links where they help navigation, not for volume.

Frequently asked questions