GST display and pricing clarity for NZ online shops (overview)
Short answer: NZ customers expect GST-inclusive clarity—state whether prices include GST, show totals before payment, and keep receipts consistent with Xero practices.
Confusion at checkout breeds cart abandonment and support tickets asking “is this plus GST?”.
Display patterns
- Label prices clearly on product and cart pages.
- Show shipping and fees before the pay button.
- Align email confirmations with what the customer authorised.
Not legal advice
Invoicing rules vary by scenario—accountants help with B2B vs B2C edge cases.
Testing
Run test orders with typical products, coupons, and regions you ship to.
Frequently asked questions
Should we show ex-GST to trade customers?
Sometimes—ensure login states and tax classes are configured correctly in WooCommerce.
Do rounding issues matter?
Small mismatches erode trust—reconcile line items and totals.