Conversion tracking and offline conversions (introductory view)

Short answer: Track what you can on the web, import offline outcomes where platforms allow, and accept that phone-heavy NZ trades will always have gaps—document them honestly.

Perfect attribution is rare; directional truth still improves bidding.

Web-side minimum

• Thank-you pages or server events for forms.
• Call tracking or tel: events if phone is primary.
• Value rules when lead quality varies wildly.

Offline imports (conceptual)

CRM stages, won deals, or appointment outcomes can feed platforms when privacy rules allow—requires clean keys and disciplined processes.

Communicate limits

Tell stakeholders why reported ROAS will not match bank deposits—iOS limits, cross-device behaviour, and human judgement calls.

Frequently asked questions