Captions and transcripts for video and audio (introductory)

Short answer: Captions make audiovisual content perceivable when sound is off or unavailable; transcripts add searchability and a non-time-based way to consume content.

They benefit SEO when hosted alongside substantive text, not as hidden keyword blocks.

Minimum viable captions

• Accurate dialogue and meaningful sounds [door closes].
• Synced well enough not to distract.
• On-platform captions where viewers expect them (YouTube, social).

Transcripts

Publish as HTML near the embed; summarise key points up top for skimmers.

Live sessions

Plan ASL/caption providers for public webinars when required; record with captions for replay.

Frequently asked questions