Abandoned carts and basic transactional email hygiene

Short answer: Recoverable carts need timely, respectful emails—ensure deliverability (SPF/DKIM), clear branding, and one-click return to cart.

Spammy recovery blasts damage domain reputation and annoy customers who intentionally abandoned.

Hygiene

• Authenticate sending domain; monitor bounce rates.
• Personalise with cart contents—not creepy stalking tone.
• Cap reminders; honour unsubscribes.

Measurement

Track recovery revenue modestly; watch spam complaints.

UX fixes first

Sometimes shipping surprises or forced accounts cause abandonment—email cannot fix broken checkout.

Frequently asked questions